Increasing Demand on Food Photography Due to the Health Food Trend

In today’s time and age, many food photographers take images for promotional purposes. Especially now that health food is on the rise, the image needs to look appetizing, to their viewers, enough to make their mouth water and make them want to eat the image they see.

Food trend that continues to grow

Today, most of us are trying to eat healthier, due to all of the health risks that has developed across the world. As a result, organic foods have become more popular and at a higher demand.

Researchers have come to find out that organic meats and milk have a small amount of Omega three fatty acids, but not quite enough for anyone to lose weight. In organic milk, the research found that polyunsaturated fatty acids and Omega three polyunsaturated fatty acids were considerably higher, approximately 7%. However, organic milk has less iodine at only 53% with conventional milk having 88%.

The organic food industry has grown significantly in the USA and Canada. Therefore, you don’t have to go far, just walk through the aisles of your local grocery store. With the trend of organic food on the rise, it has caused consumers to approach things with a different angle. For that reason, they needed to print healthy cookbooks, promote organic foods in magazines, as well as images of food products. Additionally, the organic health food industries trend across the USA and Canada has caused food photography to be in a rising demand.

Insight on food photographing

Food photographing is different than other photographing, but yet some things are similar such as you need to adjust the ISO for good lighting, adjusting the shutter speed, and shoot different angles. Also, when photographing food, you need to make it look as editable as possible and fresh food is always a plus.

Furthermore, you will benefit by knowing your audiences, such as is your image for product packaging, a cookbook, or a magazine. Therefore, knowing where your images are being, utilized can help you to determine the best way to crop or compose your image. Knowing the layout of your image is very crucial for you to identify, before you start shooting. Additionally, you need to remember that your client may perceive your images differently than you do. For that reason, by shooting different angles of your image, you can provide your client many different images to choose from and have a better chance that they will utilize your images.

When taking food photography, you should keep it natural as possible with hardly any props. On the other hand, by using special effects, for instance, selective focus, zoomed in shots, or slightly tilting your plate can make the food look more scrumptiously delicious. With the right lighting on your shot, the food will look that good to make your mouth water. Food photographs can be taken with natural lighting or in a workplace or studio, where you can control the amount of lighting. Carefully pick your color and texture background, this will affect the amount of lighting you will need for your image.

An image of drink is challenging. To generate the effect of condensation developing on the outer part of the glass that has cold liquid inside, use dulling spray. However, by using corn syrup or glycerin you can create dew drops. If you are shooting an image of a drink with ice cubes inside, it is best to use acrylic ice cubes. Therefore, using acrylic, will keep the ice cubes from melting, while you take a snapshot. To create a fresh look, take a small amount of the drink, mix it with detergent, then use an eye dropper on the surface to create bubbles. It obviously takes time and practice until you get that perfect food photograph.

Always remember to experiment with your display of food or drinks, until you get it just right. Furthermore, always keep a close eye on the proper lighting and at all times to take several angles shots, and keep it fun.

Photographical Motive

Because someone enjoys great photography does not mean that they can simply buy a camera and begin to produce great work. Photography is not only a talent, but it is also a skill. This means that even people that have talent will also have to work very hard to become good at the profession. Photography is like any other art, and very few people are artist. Still fewer people are able to make a living at photography even in a technical aspect. Famous photographers are few and far between. Because of these poor statistics, it is important that people pursue photography because they enjoy the art and the process. The digital format has made the profession more accessible than ever.

Come Aboard

Even cell phones are now equipped with very capable cameras. People with an interest should engage others with the same interests. Classes are prevalent, and there are many groups that interested people can join in whatever category of photography that interests them. So much of photography both in producing work and enjoying it is documenting emotion. Because the profession is more accessible through a digital format, enthusiasts can simply focus more on producing good work. In doing this, photographers will continue to become more proficient at the craft.


Composition is the reigning artistic element in photography. In a basic sense, it is simply lining up a picture correctly. However, correct composition has been debated throughout the history of art. In artistic composition there is a theory that asserts a perfect composition, and it reigns true in most cases. In its simplest form, it simply states that the focal point of works of art should not be located directly in the center of the composition. This is not pleasing aesthetically, but minutely off center to either side makes for more of a pleasing balanced composition.

Artistic Law

This is true for every form of composition including landscaping and portraiture. Many advanced photographers may stray from this rule, but it will take amateur photographers a long way towards becoming very skilled. This is not a rule as much as it is an observation that has been made over centuries of art and art viewing. It works well when viewing a potential photograph through a view finder. Some artists have an innate ability to compose pictures well, but remembering to keep focal points somewhat off center when lining up shots will suffice in the beginning. Eventually, the photographer will simply know a good shot when it presents itself.

What’s Possible?

However, there is a divide in the natural view that a person visualizes with their eyes and replicating that scene in a photograph even with digital technology. Practicing proper composition will make it more possible. A simple technique for practicing good composition is to take all the successful photographs of a photographer and point out the features that make them visually pleasing. Beyond lighting and other artistic elements, they will all have great composition in common.